Recruiting is a lot more than finding qualified candidates and setting up interviews. It analyzes your company’s goals, identifies the best people to hire, and finds suitable candidates.
Growth marketing for recruiters, however, is a bit different. The job isn’t finding the best candidates but finding them in the first place—so you can grow your recruiting business.
Check out this list to see some of the recruiters’ best growth hack tactics.
1. Review Your Current Marketing Techniques
Auditing your current marketing campaigns and overall strategy effectively identifies opportunities to improve your customer base.
You can use your current marketing campaigns and overall strategy to find gaps that you can exploit to get more customers. At the same time, this will also show you your most effective distribution channels, making these areas ideal places to run your growth hacking experiment.
2. Set Achievable Goals
Setting SMART goals are crucial to the success of any marketing campaign. Part of this understands how to measure your success effectively. With the number of available tools today, it can be challenging to know which tools to use and how to use them.
3. Utilize Recruiting software to Save Time
If you don’t have time to recruit, or if your hiring efforts have hit a brick wall, there’s a reason you may be seeing the same old profiles you’ve seen for months on end. Recruiting software could be the answer for you.
4. Set Out Your Hypothesis
Your hypothesis is the first step to guiding your experiments. It is an educated guess about what is causing your problem or why you aren’t meeting your goals. Keep in mind that it doesn’t need to be a fact. It’s an educated guess.
For example, you may think:
- I’m not meeting my goals because I need more salespeople.
- I’m not meeting my goals because I’m using the wrong product for my customers.
- I’m not meeting my goals because our product has a problem.
You may not be right about your hypothesis. And that’s okay. You are still testing it.